Guest Loyalty Program, Amateo Affinity

Property Management Groups, Hotel Brands and Independent Hotels will all benefit from having a guest loyalty program.

- Property Management Group:
Amateo Affinity will assist your Property Management Group by driving your revenue and occupancy across all of your properties and franchises. Guests will be maintained in one group or database as opposed to several inaccessible databases or groups. This will add more value to individual property owners by allowing them to target a wide range of guests during transition periods.

- Focused Hotel Brand:
Your loyalty scheme will allow you to encourage repeat business at all of your properties by marketing directly to guests on a one-to-one basis in accordance with their preferences.

- Independent Hotels:
Independent hotels will benefit from Amateo Affinity by allowing you to offer airline rewards, special events tickets, etc. when a guest books rooms at your establishment. You will be able to find new channels to promote your property, as well as rewarding your own loyal customers both in terms of incentives and through more personalized customer service.

With Amateo Affinity, you can now maximize the profitability of your loyalty programs simply and effectively. The system is designed to be extremely user-friendly for both administrators and loyalty program members.

Amateo Affinity provides real-time updates on points earned and redeemed and gives vital return on investment:

• Amateo Affinity encourages guest loyalty, which reduces the risk of your guests switching to another hotel or chain.
• Amateo Affinity identifies guests according to their total net worth over the lifetime of their business.
• Amateo Affinity enables cost-effective marketing activities by appealing to the existing guest base reducing your expenses of recruiting new guests.

The net effect is an increase in customer satisfaction directly related to the loyalty programs that you have built that target your guests on an individual basis. This consistent satisfaction of the guest in turn promotes their loyalty to the hotel or brand and ensures their repeated return, guaranteeing a profitable relationship for you, the hotelier.