Guest Relationship Optimisation™
Amateo created CRM programs specifically for the hospitality industry. These programs combine hotel technology to optimize sales and profits, embracing business intelligence and software solutions, designed to impact directly on the bottom line through effective sales and marketing reporting and planning.
Amateo’s cost effective and cost-recoverable products enable you to forecast, plan and retain guests.
Our CRM solutions were developed solely for the hospitality industry. Amateo’s product portfolio provides cost-effective planning and business analytical tools to improve sales performance and build loyalty programs to drive repeat business.
The combination of providing a solid reporting tool, effective tracking software and in-built planning tools enables you to forecast business patterns - peaks and troughs - more effectively.
Several hotel chains have chosen to use Amateo products to provide ‘real time’ business analysis enabling them to accurately predict business and leverage effective campaigns to ‘up-sell’ during low booking periods.
By determinig who your guest using their socio-demographics, purchase history and guest preferences you will be able to develop targeted campaigns. The targeted campaigns will secure brand loyalty with exiting guests and build a strong business strategy, in an increasingly competitive market, to increase profit per guest.
Such market understanding and positioning can be achieved through a thorough understanding of what marketing initiatives have worked, and moreover, what campaigns have failed to deliver tangible business results for both chain and individual hotels. Understanding what promotional campaigns have directly impacted on significant shifts in occupancy levels will ensure the costs of guest retention drop year-after-year.
Utilizing Amateo’s product portfolio will benefit you because the products have been developed with the full consultation and co-operation of the hospitality industry for sole use by the hospitality sector, therefore providing a solid management tool rather than a descriptive CRM.
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