This year over 13% of all revenues in hospitality will be generated from the Internet. Three years from now the Internet will contribute over 20% of all hotel bookings and convincingly surpass total GDS bookings. With such a shift toward the web, hoteliers need to assume control of their Internet Marketing programs and web sites. We have developed a web based program that allows each hotel to position their property on the primary search engines. The Electronic Brochure features property pictures, rotating marketing banner, hotel description, amenities and general information about your property. The Electronic Brochure can be updated or changed online 24 hours a day using a Member User ID & Member Password. Your brand and chain reservation affiliation are protected because the program allows you to direct reservations through your electronic brochure using the most cost effective platform available to the property.
Use your web presence as a natural extension of each of your hotel’s marketing plans and brand identities.
Think of Internet marketing as a process of putting up billboards that direct customers to your hotels. In order to attract business effectively, these signs must be located so that interested customers can find them. If a well-designed website exists, but no one sees it, the hotel will never receive a reservation.
Because the Internet is such a dynamic medium, with new marketing opportunities created and re-indexed daily, the best places to market your Hotels online are in constant flux. The key to increases in site traffic and growth in Internet market share is a sustained, multi-faceted positioning campaign. Hotelreservation.com is designed to keep each of your properties in front of the travel consumers that are searching the internet to make lodging selections.
Research shows that more than 50 percent of consumers use search engines to research their travel purchases, this type of marketing provides the most effective way to drive highly qualified traffic to your site. Search engine optimization involves the creation of various elements of each property’s Electronic Anchor Brochure – including body text, meta tags, alt text and web page structure – to ensure optimum placement among search results. We periodically resubmit your site to the major directories and crawler-based search engines to reflect updated content and the cycle of search engine re-positioning.
Roughly 49% of all online bookings in 2003 will be completed directly through hotel-sponsored websites. If your hotels are not generating at least 49% of their online bookings directly from each hotel’s website then you are not competitive on the Web and run the risk of long term price and brand erosion caused by the intermediaries.
The foundation of a direct distribution strategy begins with an optimized hotel website and includes many important features that improve conversion rates, customer capture data on and offline, and optimized website navigation and body copy—essential for search engines.
Search engine positioning is not a one shot deal. You cannot do a one time submission and sit back, thinking your work is done. A successful positioning program requires continuous monitoring and evaluation, the ability to make necessary adjustments quickly and constant resubmissions. We build an ongoing relationship with our clients, continually working with them to increase their net visibility.Search engines themselves make this necessary as they are constantly changing the rules of the game. Algorithms change frequently, and with them, the rankings of your site. The industry is in a constant state of flux and the most effective means to be successful is to be aware of changes and to react quickly. Every month, we monitor the progress of your site, make adjustments where necessary and then resubmit to the engines
Why is direct distribution so important? First of all, the Internet is the ultimate “Direct Distribution Medium”. It provides the hotel with long-term competitive advantages and lessens dependence on intermediaries, online discounters, and traditional channels
Direct-to-consumer online distribution has the following benefits:
- Puts the hotel in control of its Internet presence and rate exposure
- Prevents brand and price erosion
- Is the shortest path to establishing interactive relationships with customers
- Provides long-term opportunities to benefit from the lifetime customer value
- Is the least expensive way to distribute hotel inventory
Cyberhospitality.com has been working to improve our client’s rankings since the earliest beginnings of the search engine industry, as we began working with clients’ properties in 1996. Since that time, we have grown to provide positioning and marketing services to hundreds of Hotels globally.Our foundation is not based on “Techies” trying to do hotel marketing, but rather Hoteliers using new technology to bring more qualified customers to our client’s hotels.
As you may have noticed, there are many firms that claim to provide marketing and search engine positioning services. The fact is, there are very few that can deliver on their promises. We have always been at the forefront of the hospitality industry, working to ensure our customers are aware of the realities of Internet Marketing.
Hospitality Marketing is our business. It is what we do every day. Our consultants are usually the first in the world to notice changes in the internet and the primary search engines. Often we will have a story on our web site about developing news in the world of Internet Marketing for the hospitality industry before you will find it anywhere else on the web.
Search engines are a wonderful way to increase traffic, but if you are going to use them, you have to understand the realities. Hiring a firm that promises the world but does not deliver will not help the effectiveness of your campaign. We believe it is far better to provide a realistic idea of what can be achieved, and then deliver on our promises.
Cyberhospitality.com is a privately held company, headquartered in the beautiful Omaha Nebraska. We officially began offering Consulting and Marketing services to hotel clients around the world in June of 1996. Prior to that, we were known as the Guild Hotel Management Company. GHMC managed and consulted for over 275 Hospitality related properties over the 17 year period we were involved in third party management contracts
At Cyberhospitality.com, our goal is to push the Internet marketing and search engine optimization industry forward both in terms of measurable results (sales) and client satisfaction.HotelReservation.com & HotelSearchEnginePosition.com were created out of Guild Hotel Management, a privately held hotel management Company. GHMC managed over 275 Hotels Resorts Inns & Private Clubs since it’s inception in 1983.In 1996 we developed for our managed properties HotelReservation.com in order to provide our hotel
We are hoteliers
Many products have been developed without knowledge of the Hospitality industry that utilizes their services. Our lodging industry experience includes managing hotel & resort operations, structuring sales programs and defining marketing Plans This knowledge - combined with guerilla marketing campaigns, exceptional account management and reporting systems - allowed us to create our service into your hotel's operations seamlessly.HotelSearchEnginePosition is a web based hotel marketing & positioning application, and features Hotelreservation.com a premier web travel portal containing over 44,000 hospitality properties.
Each Hotel as a Member of Hotelreservation.com our will receive:
Destination Specific Domain Name, In addition to your current website we will secure a domain name that is destination oriented domain name example WWW.HotelName-Location--State.com. ( www.Hampton-Inn-Oldtown-Scottsdale-AZ.com)
We will create an Electronic Brochure specifically for the property. The Optimized Electronic Brochure will feature property pictures, a rotating marketing banner, hotel description, amenities and general information about the property. The Electronic Brochure can be updated or changed online 24 hours a day by the property using a Member User ID & Member Password.
In addition to accessing the property information 24 hours a day, each hotel will also be able to update Internet only specials, room inventories, change rates and add packages at their convenience. HotelReservation.com can provide the property with real-time online reservations, we do however recommend that the properties that are a part of a hotel affiliation or brand utilize the link that we will build back to the chains web reservation platform. We will track the number of reservation request that are sent to the chains site and ask for a conversation ratio.
HotelReservation.com's Marketing Specialists, dedicated to creating, submitting, writing and analyzing Web Pages for effectiveness and quality, will create a static Anchor web Page and periodically submit the static pages to the Primary Search Engines.
Metatags will be developed specifically for your property's Electronic Brochure. Metatags consist of a Title, Description and Keywords that define your Electronic Brochure. An individualized Title and Description will be created specifically for your property featuring your property name and location. A minimum of 5 keywords or keyword phrases will be used to optimize and position your Electronic Brochure.
Hosting (500 Mb space can include transfer of existing web site) each Electronic Brochure is hosted under its own Domain name.
30 pop E-mail accounts. Because each site is hosted separately each property can have up to 30 separate pope-mail accounts Sales@ Reservations@ etc.Search Engine Submissions Each Property’s electronic brochure is reviewed monthly and registered and or re-submitted periodically to the search engines.
Monthly Update Every Hotelreservation.com member will receive a monthly report Concerning traffic, reservations, and sales and marketing tips that they can implement at the property level.
The cost for each property to become an annual member of Hotelreservation.com
Setup Fee $399.00
Monthly Fees $.02 (two cents) per room per day
Minimum $49.00 /month Maximum $299.00/moNo hidden fees No commissions No transaction fees No usage fees
For More Information Contact
Mark Guilds
mguilds@cyberhospitality.com
402 290 2929